Strategy before spending
Define the objective, audience, channels and budget. Meta and Google play different roles, and using both is not always necessary.
Marketing for your business
Meta Ads and Google Ads
Advertising that brings a specific message to a relevant audience. We plan campaigns around defined goals, a consistent landing page and measurement to support decisions.
What the service can include
A flexible starting point: the final scope is set out in a proposal based on your business, resources and goals.
Creative and launch
Messages, ads and setup aligned with the offer. We review access, destinations and measurement before activation.
Testing and optimisation
Monitor enquiries, conversions and costs where measurement allows. Advertising spend is agreed separately from management fees.
Simulated example
How to read a Google Ads campaign
A four-week example. The data show impressions, clicks, conversions, CTR, cost per conversion and other indicators that help you assess your social channels through real metrics.
Impressions120,000
Clicks3,600
Ad spend1,800.00 €
Conversions144
CTR3.00 %
Average CPC0.50 €
Cost per conversion12.50 €
| Campaign | Impressions | Clicks | Ad spend | Conversions |
|---|---|---|---|---|
| Search · Brand | 30,000 | 1,200 | 480.00 € | 60 |
| Search · Services | 50,000 | 1,500 | 900.00 € | 54 |
| Display · Remarketing | 40,000 | 900 | 420.00 € | 30 |
A conversion represents an example enquiry. CTR = clicks / impressions; CPC = spend / clicks; cost per conversion = spend / conversions. Spend shown covers advertising media only.
How we get started
We understand your context first, then agree the deliverables, schedule and review process.
Listen and define
We review your offer, audience and current channels. We prioritise a specific need before creating anything.
Prepare and approve
We share a plan and examples for your feedback. We agree what will be delivered and when, with room for comments.
Publish and learn
We launch the approved work and review useful indicators. What we learn informs the next decisions.
Every decision starts with context
We listen to how your business works, what your audience needs and which resources are available. We agree priorities, prepare the materials and review indicators that help us choose the next step.
Before we begin
What do we need to prepare a proposal?
A brief description of your business, audience, priorities and available materials. If these are not defined yet, we can start there.
Can the scope be adapted?
Yes. Frequency, formats, channels, deadlines and revisions are agreed before we start. The proposal sets out what is included and any additional work.
Let’s discuss your next step
Tell us what you want to improve. We will prepare a proposal with a clear scope and working approach for you to consider.